If you want to build a kick-ass landing page(who doesn’t?) you need to know your stuff. Brian Massey at Conversion Sciences, which explains the primary components of a landing page and describes how to mix them to create high-converting campaigns.
If you do inbound marketing/sales, then you should have a lot of landing pages. Building thmis an art and a science. You provide the art, and here’s the science. Personally, I love building them 🙂
Also published on Medium.