Influencer Marketing

The Ultimate Guide to Influencer Marketing

Influencer marketing is growing to be a very strong tactic for digital marketers. It’s another play on social proof, or word-of-mouth marketing, which is the most elusive, yet most powerful form of marketing. I don’t say that lightly because marketing itself can be very powerful.

It’s an interesting phenomenon to watch. Users are getting wise to the same old tactics, which used to “sort-of” work but I saw more poorly implemented than successfully. Testimonials from anonymous stock photo headshots or nobody’s that could easily just be made up. Or an obvious “if you scratch my back I’ll scratch yours” type or reciprocal testimony between business owners hawking online products or whatever. It’s these rather seedy strategies that bring legitimate marketing down to mockable levels, in my opinion.

But it doesn’t have to be. And fortunately, there are those that look for a higher road and one that’s also performant. Micro-influencers are becoming a valuable, but time consuming and tricky tool. Here are several tactics from that offer some ideas on how to boost your bottom line by using influencer marketing:


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