Watch Me Build a Community From Scratch

I started this website a few weeks ago, and am now on a mission: I’m going to grow it into something and build a community around it using my digital marketing skills. Should be fun. I’m looking at a digital marketing manager position for a company, that I REALLY want, and thought what better way to show what I can do than by actually doing it?

I’m building this from the ground up, starting from scratch. I’m using my personal Twitter account which had about 700 followers, but other than that, I’m starting at square one. I know exactly how to do it. The time is my biggest constraint. But so far, it’s a lot of fun. I’ve been building my Twitter followers and have done a pretty good job:

I’ve never really given my Twitter account much love. It’s like when you’re a chef, the last thing you feel like doing at the end of a long day is cooking an elaborate meal for yourself. I’ve never worried about it. I don’t care if I have a zillion followers, and I also believe what I tell my clients: it’s quality of followers, not quantity that matters. You’re looking for reach. You can have a million followers, but if they aren’t engaged and have no influence or connections, they can’t meaningfully amplify your message. A handful of Tony Robbins or Gary V’s retweeting your message is far more valuable than Joe Blow passing along your Tweet to his drinking buddies.

The rest of it goes like this: I’ve started a Facebook Page and Facebook Group to accompany this website, so I’ll be promoting those. I’m doing all this organically, using SEO know-how and social media marketing, content marketing, and no advertising.

What makes it even more fun is that I’m evaluating all sorts of marketing tools to see what works, what doesn’t, what’s worth the money, what’s junk, and so on. There’s a TON of marketing automation software out there to try. I’ve used a lot of it already, but that was for clients who already have a following and base. Not to grow something from a tiny acorn like this. That also limits my budget, of course. I’m not going to spend $100 a month for data analysis tools when my traffic doesn’t merit it. Fortunately, a lot of companies that offer tools know that people start off slow, and allow us to grow along with them, and scale our account as our website and concept scales. So I can start at free, and work my way up. I plan to monetize this site, so when the time comes, I should be able to pay for my overhead with whatever money this site generates. It won’t be a to, and that’s not why I’m doing this, but it’s nice when a site pays for itself. I have several that do that I’ve tinkered around with over the years.

The strategies I’m using are pretty simple: posting on other sites and doing basic social media marketing and content marketing. Which means I’ll be writing quite a few blog posts here, which I’m looking forward to. I love to write, and I love marketing. I know a good bit about both, so this should be a lot of fun. I’ll post what I find as far as what marketing tools I find work best and what doesn’t, and it’ll be a case study in real time. I’m starting up a writing Facebook Page and better writing Facebook group, and site, as if I don’t have enough on my plate. But they complement this so perfectly, I hope to grow them all together. Content marketing is crucial to growing an audience, getting sales leads, or whatever a company or person’s goal is, so learning how to become a better writer is imperative to writing compelling, clear, concise copy. The site and accompanying page and group aren’t marketing-specific, but they go hand-in-hand with this site and group and page.

If anyone has any tips or suggestions, by all means, let me know. I’ll be happy to include whatever or discuss ideas.